Given its small
land mass, tourism in Brunei Darussalam plays a minor role in its economy.
Nevertheless, in recent years, the government has stepped up efforts to diversify its
small and open economy, and tourism has been identified as one of the key industry to lead
the country's economic expansion in the next millennium. Brunei has several
attractive touristic spots to offer to visitors such as its eco-rich rainforest and
national parks. The current top tourist attraction is the Jerudong Theme Park.